Outback Creative is an initiative to showcase the beauty and charm of rural Australia, through the brilliance of Australia’s finest rural & indigenous artists. Outback Creative was conceptualised by co-founder Ranald McMaster, while he lived and worked in outback Queensland - it was a daydream of his.
Initially, the business grew humbly, as an online exposure platform for its’ artist roster. The inception of co-founder Charles Devine in early 2017 allowed the business to transition to a company and begin developing an online sales platform and a publishing arm. By late 2018 both business offerings were operational.
The company’s founders diversified and divided its’ operations in late 2019 and Outback Gifts emerged as a consequence.
Outback Gifts sells authentic and affordable giftware created by various artists and artisans. Our theme is ‘rural & indigenous giftware’ and our market position is premium.